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Digital marketing channels are online platforms businesses can use to reach existing and potential clients. Aside from traditional television, print advertising, and radio, digital channels offer you a way to connect with a larger audience.
You need to be 100% aware of your brand and the characteristics of your ideal audience before you choose your digital marketing channels. This means understanding how your business relates to certain types of advertising styles. Some types of digital marketing channels may not make sense to use.
Here are nine effective marketing channels used in the digital space:
Display ads
A display ad is a digital marketing channel you can use on websites, emails, social media platforms, and mobile applications. A display advert allows you to share images and videos that encourage and drive your potential customers to engage with your brand.
Users who click on display ads will be directed to a specific landing page on your business' website.
You can increase brand awareness, drive leads and increase conversion rates by targeting users through display ads. For example, presume a potential customer visits your website but has yet to make an initial purchase. In this case, cookies may allow you to share another display ad to target the customer again. Two ways to use display ads include:
Using call-to-action (CTA) phrases with your customers in mind: CTAs encourage potential customers to act immediately and take advantage of your business offering. For example, you might include a CTA button, such as "Buy Now" or "Sign Up."
When highlighting your unique selling position (USP): You can share with customers what your business offers and how it can help them. It needs to show how it differs from your competitors. Highlighting a unique offering can encourage potential customers to support your company's offering.
Email marketing is another Digital Marketing channel that can have a high return on investment. Especially now that most consumers likely use email on their mobile devices. With continued advances in personalization, customization, and consumer reach, this low-cost method can generate leads and increase revenue. You can use market research to determine how often your subscribers want to hear from you and what creative email subject lines generate more "email opens." Email marketing allows you to:
Create brand awareness and grow your customer base. For example, you can create content tailored to readers that further showcases your brand, product, or services in a way that encourages a consumer to convert to a loyal customer.
Follow up on potential customer leads You can also create trust and generate leads through your email campaign strategies. Sending a series of emails to convert a customer is still a small cost compared to the potential gain you can make in creating a new loyal customer.
Search Ads
Another way to use search engine results pages is through paid search results. These ads appear at the top of the results search page before all the others, and you pay per click. SEM is an effective tool to interact with potential clients who may know of the brand but have yet to purchase from it. You can create landing pages specifically used for your ad to customize the user experience, gain their contact information, or provide an offering. For example, you might offer a promotional discount or free shipping.
Paid searches provide two key benefits:
Increased brand awareness: With your ad at the top of a search engine results page, you can achieve instant brand exposure and increased brand awareness, even if a customer doesn't click your ad.
Higher conversion rates: A search ad offers potential customers the instant results they're looking for. Your search ads can target motivated buyers looking for a specific item, are located in a particular area, or have a problem to which your product provides a solution.
Search engine optimization (SEO)
When a customer enters a search query online, they're more likely to click on your company's website if it's on the first page of the search results. You can boost your business's SEO rating and ranking through factors that influence the algorithms that generate search results. You can gain website traffic and earn higher-ranking results in online searches by employing various SEO tactics.
One way to generate local SEO is to market your business to local communities and surrounding areas by creating a Google Business listing. This contact information acts like keywords and can help consumers discover your business in Search Engine results pages.
Social media
Social media marketing is a growing channel in the digital marketing space. Often, businesses use social media to establish relationships with customers, clients, and target audiences rather than selling directly on a social platform. For example, a link on a social media page might direct people to your brand's website. Brands can also use social media platforms as a way for consumers to contact them. Two ways social media marketing channels can improve your marketing efforts are:
Growing a more significant audience: An organization can expand its target audience reach through social media channels. For example, you can establish a broader audience when customers share a post or by using hashtags that allow others who follow a specific keyword the chance to see your content.
Driving engagement: Engagement is the most prominent digital marketing tool social media offers, and you can interact with customers through posts, comments, and direct messages. Often, organizations hire employees to monitor social channels and connect with customers by answering questions, replying to comments, and sharing consumer sentiment with leadership.
Websites
A website is one of the most important digital marketing tools your business could have, regardless of size. A business website is a dedicated platform to highlight its goods and educate customers about them. Using content marketing effectively on a brand's website requires a firm understanding of the target audience, buyer personas, and online marketing strategy. The website can feature videos, images, infographics, and customer testimonials. A website digital marketing channel offers two key benefits:
Generating leads: When consumers visit a website, it implies they're interested in learning more about the brand, product, or service and are potential leads for new customer acquisition.
Increasing organic traffic: Organic traffic happens most with websites, where consumers search for a product, service, or goods and click on a website link. Top-notch design, relevant information, and insightful content on landing pages encourage customers to learn more about the products or make a purchase.
Do you need help with deciding on which digital marketing channels to use will be best suited for your business? We can do a free consultation with you as we would love to get you started on the right foot 😉.
We would love to hear from you. https://bit.ly/contact-us-slickclicks
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